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Lateral Thinking: Be More Creative and Productive Vendor Code_OH004 Tetapi yang berlaku adalah sebaliknyaThe classic work about improving creativity from world renowned writer and philosopher Edward de Bono. In schools we are taught to meet problems head on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations but we are at a loss when this approach fails. What then? Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to